Formerly known as General Design Company.
We have honed our expertise into refining our identity and brand.
We are now &Wiser
Get to know us.
From fast casual eateries to fine dining restaurants, retail to craft beer packaging, and neighborhood bars to high-end caterers, we bring a measured approach driven by curiosity and refined by experienced industry insight.
Formerly known as General Design Co., And Wiser has been cultivating relationships and expertise in the food, beverage, and hospitality industries since 2007.
Our Services
CONCEPT DEVELOPMENT
Vetting:
Concept Test Fit Clarification
Concepting:
Moodboards
Positioning
Naming
Point of View
Foundation:
Mission
Vision
Values
BRAND IDENTITY
Verbal:
Language, Vocabulary
Key Messaging
Visual:
Logo Suite
Color Palette Typography Imagery
Collaboration:
Architects
Interior Designers Social Media
PR & Marketing
Brand Manual:
Guidelines & Assets
BRAND ROLLOUT
Print:
Menus
Packaging
Collateral Ephemera
Environmental:
Signage
Wayfinding
Surfaces & Decor
Tabletop
Digital:
Websites
Social Media Motion / Animation
Select Clients
Over the past 16 years, we have worked with over 100 clients and concepts ranging from celebrity and Michelin-starred chefs, independent restaurant groups, and emerging food & beverage entrepreneurs.
America Eats Tavern by José Andres
Bandoola Bowl
Boundary Stone Public House
Buffalo & Bergen
Capstone Vineyards
Chef Carla Hall
Clove & Cedar Coffeebar
Cranes Spanish Kaiseki
Crazy Aunt Helens
Dauphine's
Dolcezza Gelato
Farmside Kitchen
Grazie Grazie
Grazie Nonna
The Henri
House of Macarons
Irregardless
Jiwa Singapura
La Famosa
Little Chicken
Lucky Danger
Occasions Caterers
Peach Perfect Catering
Petite Cerise
Pineapple & Pearls
Right Proper Brewery
Salty Pork Bits
The Dubliner
The Lost Fox
The Salt Line
Think Food Group
The & of Wiser
It takes people with varied interests to make up our team of brand builders.
Urban farmers, multidisciplinary artists, antiques aficionados, and pool sharks - each one of us tackles every project with empathy and deep curiosity.
SOUNG WISER
Principal/Creative Director + Strategy + Copy
LILLIAN LING
Art Director + Copy + Design
MATT BATISTA
Production Director + Photography + Account Services
IOANA BALASA
Senior Designer + Illustration
Recognition & Accolades
Advertising Club of Metropolitan Washington
AIGA Eye on Design
American Institute of Graphic Arts / AIGA 365
American Institute of Graphic Arts / AIGA 50
Awwwards
Biennial Show
American Advertising Federation
Art Directors Club of Metropolitan Washington
Communication Arts
Graphis Branding
Graphis Logo Design
Graphis Design Annual
HOW International Design
HOW Self-Promotion Design
Logo Lounge
Logo Lounge Master Library
Print Creativity + Commerce
Print Regional Design
Restaurant and Bar Design Awards
Elle Decor Blog
Food & Wine Blog
HOW Design Website
I Heart Logos
Under Consideration: Art of the Menu
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