There's a process to making a good burger, similar to a good brand. It requires a solid foundation to hold everything together—the bun. A memorable identity—a well-seasoned patty, the toppings, and the condiments that give the burger its unique flavor. The rollout—or plating of the burger communicates what kind of experience you're creating. And once you've crafted your perfect burger there's the important work of maintaining consistency while staying sharp, attentive, and fresh.

The bun is the foundation that holds everything together
Clarification:
Discovery Workshop
Competitive Landscape
Target Audience
Positioning
Moodboards
Foundation:
Mission
Vision
Values
Attributes
Point of View
The ingredients are customized to the concept
Naming:
Consultation & Vetting of Existing Options to Development from Scratch
Verbal:
Language
Vocabulary
Copywriting
Key Messaging
Visual:
Logo Suite
Color Palette
Typography
Key Art
Collaboration:
Architects
Interior Designers
Social Media
PR & Marketing
Brand Manual:
Guidelines
Asset Library
The delivery of the brand to the public
Print:
Menus
Packaging
Collateral
Ephemera/Swag
Environmental:
Signage
Wayfinding
Uniforms/Apparel
Surfaces & Decor
Tabletop Touchpoints
Digital:
Websites
Social Media Assets
Motion/Animation
Fries, sides, and any tweaks to the recipe
Consultation:
Advisory Services
Creative Direction
Art Direction
Production Guidance
Design:
Branded Content
Seasonal Campaigns
Event Branding
Collateral Updates
Production:
Vendor Research
Fabrication Management
Budget Oversight
Quality Assurance

LET'S GET STARTED

Consider this Brand Therapy

Office Hours is an opportunity for you to tap into the expertise of the And Wiser team. Bring a question, problem, thought, etc. to this call, give us some context and we'll share our insights and make some recommendations on how to proceed. No strings attached, this is an opportunity for you to get some perspectives from outside the jar (you're in the jar and can't read the label.) And it's an opportunity for us to meet new business owners and entrepreneurs and flex our brains a bit.

Let’s chat.