We infused branded touchpoints that elevate the new concept and menu while respecting the past. Our menu is a book - it’s a love letter to the original restaurant, a compendium rich with history, infused with delightful explanations of the current decor. The pink french folded pages evoke the experience of walking through the interior space, a marriage of physical experience and visual manifestation. The book itself is also flexible and modular in it’s format and design, serving both as the main dining menu as well as the looser, hand-scrawled bar menu. The centerfold of the menu is dedicated to diners past and present: guests are encouraged to sign the book and leave a note, much like a guestbook at a celebratory event. The takeaway menu serves two functions: as a piece of memorabilia, but also as a picture frame for a polaroid taken during the dinner experience. Each piece of collateral was thoughtfully designed for maximum remarkability, an unforgettable song where pleasure is paramount to perfection.