Our Services
OUR PROCESS →
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Steps of Service
CONCEPT DEVELOPMENT
BRAND IDENTITY
BRAND ROLLOUT
We move nimbly, humbly, & strategically to identify who you are as a brand, what you provide, and why you matter. From identities that spark discovery to comprehensive branding that delights, our process will leave you clear, confident, connected…
01 - CONCEPT DEVELOPMENT
Brand Confidence
What This Means
Sometimes you start with an inkling of an idea. We help you shape your concept - from the name to your mission, vision, and values. We want to know and help you understand your brand inside and out.
This Includes:
Vetting:
Concept Test Fit Clarification
Concepting:
Moodboards
Positioning
Naming
Point of View
Foundation:
Mission
Vision
Values
02 - BRAND IDENTITY
Brand Toolbox
What This Means
We build your brand from the voice and tone through visuals and color, to language and copy.
We collaborate with all teams to make sure each brand touchpoint speaks holistically.
The takeaway is a brand manual that arms you with the tools and guidelines you need to keep making your concept a success.
This Includes:
Verbal:
Language, Vocabulary
Key Messaging
Visual:
Logo Suite
Color Palette Typography Imagery
Collaboration:
Architects
Interior Designers Social Media
PR & Marketing
Brand Manual:
Guidelines & Assets
03 - BRAND ROLLOUT
Brand Execution
What This Means
We turn pixels into reality through our expert understanding of the restaurant experience.
From back-of-house logistics and operations to front-of-house finishes, we understand what it takes to pick materials, print collateral, build signage, think through the guest experience, and more.
This Includes:
Print:
Menus
Packaging
Collateral Ephemera
Environmental:
Signage
Wayfinding
Surfaces & Decor
Tabletop
Digital:
Websites
Social Media Motion / Animation
From R&D to pencil sketch to production to photoshoot.
Here’s a peek at our services in action, and a little of everything in-between.
Who We’ve Worked With
José Andres
Aaron Silverman
Pepe Moncayo
Jeremiah Langhorne
Michael Friedman
Long Shot Hospitality Group
Frederik De Pue
Casey Patten
Gerald Addison
Christopher Morgan
Gina Cheservani
Colin McDonough
Gareth Croake
Thor Cheston
Tim Ma
Victor Albisu
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