From highly illustrated labels and artsy cans, the craft beer aisle is a fun, chaotic playground of options. How do you choose with so many brands vying for your eyeballs? 

Our goal was to create distinction for Right Proper Brewing Co. by creating a system of beer can labels designed to catch your eye and quicken your tastebuds. We streamlined the logo to maximize the Right Proper name, allowing for visibility from across a crowded room. Minimal color on each can contrasts against the multi-colored competition, and custom drawn patterns hint at the brewery’s inspiration. This framework allows for both variety and consistency as new beers are introduced to the lineup.