Our brand strategy was all about attention to detail and the idea of flexibility. The Henri is a unique concept in that the restaurant itself is largely dedicated to a series of private dining spaces that flex up and down for any number of guests. To evoke this concept in the branding, we created a modular system where we created a variety of unique “H’s” for the logo suite that perfectly captured the restaurant’s concept - flexible spaces for any occasion and any need. The overall look and feel is finely tuned to the restaurant’s audience and location: The Henri is in the heart of downtown DC, amid theaters and a stone’s throw from the White House. The overall goal was to create an experience that fits seamlessly into the fabric of the nation’s capitol.